COMPANY: Herzlich Willkommen
SEASON: Spring / Summer 2014
Concept of handmade pattern and its conversion into digital print.
Leading theme of SS 2014 collection is grid printing. Technical net brings futuristic references as well as retro vibe of Kraftwerk, electro avant-grade music band. It's distorted in a surprising and humorous way. Geometric mesh gets fuzzy and discolored, as if clothes were soaked in bleach. Put together with 90's sporty silhouette and lightweight textiles, it gives egdy and modern look.
